Media

Challenge Introduce “Scotty” in-store, create awareness, educate the market, allow for child-brand interaction, induce trial and purchase of Scotts Emulsion by momsInsight The target market was both mothers age 25 – 34 and kids aged 1 – 10 in the middle LSM’s. The activation had to ensur

This winter DSTV took advantage of the mass migration indoors by punting their “DSTV Compact” product. DSTV Compact is a limited viewing service available at a lower monthly premium, which is targeted at the LSM 5-8 market. The below-the-line campaign, created and implemented by Isilumko Media

Our Studentwise Extra’s have bowled Clive Morris Productions over with their enthusiasm on set. The TV ad for Yogueta Bafana Bafana lollipops was filmed a couple of weeks ago and with the ad being focused at the youth, our young, vibey, well presented students were just the right bunch for the job

This October 2008, my rubber arm was twisted into spending precious marketing budget to be a sponsor of the JHB AMASA (Advertising and Media Association of South Africa) function 2008 – The Special Ops Party. As can be expect, our Studentwise promoters were yet again dressed up, as seems to be n

It was with some unease that the in-store promotions industry received news of Pick ‘n Pay  Media launching a year back. With their providing a full spectrum of media offerings under one roof within their retail environment, the worst scenario would have been a lock down or charging system on all