Blue Ice Deodorant Campus Activations Push Off to a Great Start
Announcements
Last week we pushed off with an exciting cart race activation for the launch new Blue Ice variety, Pure Ice with menthol, in Johannesburg. The full turnkey campus activations will run in the Western Cape, Gauteng, Zwa-zulu Natal and the Free State.
The concept behind this activation is for the participants to experience the lasting freshness of the new deodorant. A branded cart race track area is to be set up at the campus over a several hour period. The competition involves the participants racing round the track to get the fastest time, with a “pit stop” (ha ha) where they can freshen up! The prizes, including samples, memory sticks and a iPod touch, have been well targeted to the market and participation at the first event which ran this week, has been impressive.
