Isilumko Media delivered a comprehensive set of research results to client I&J, after being tasked with conducting dipstick research on a particular I&J product. Isilumko Media, powered by Studentwise, is a below-the-line activations and experiential media company focused on quality one-on-one interactions between customers and brand. This recent project further demonstrated Isilumko Media’s versatility and ability to deliver quick results and quality service.
I&J called on long-term activations and promotions partner to determine whether consumers buy a particular I&J product based on brand recognition and genuine preference for the product. A team of Studentwise researchers spent one-day in the field to gain insight from customers at a representative sample of retailers stocking the product.
Isilumko Media’s effective management of the process and expedient finalization of results meant that I&J was provided with valuable research insights about the product, its packaging and consumer buying habits.
The key messages that came through repeatedly in the research were that the I&J brand name is renowned and trusted and that, while the majority of customers see it as an affordable product, they still consider it for its superior quality.
“This is significant information for the I&J marketing team and we were pleased that Isilumko Media was able to provide our client with the kind of information that will assist them in the marketing and branding going forward. This project demonstrated Isilumko Media’s efficiency and resourcefulness in gathering customer research – we were proud to have turned this job around in less than 24 hours,” says Lauren Durant, Operations Director at Isilumko Media.