Media

The diverse splendour of our South African terrain, from beautiful beaches to majestic mountain ranges, makes our southern tip of Africa an attractive tourist destination; but it is the sincere and heart warming hospitality foreign visitors receive from locals that keep them coming back.  Making their mark in local tourism, Isilumko Media, powered by Studentwise, have become an ideal partner; taking hospitality to a new level.

Since November 2010 Isilumko Media, a below-the-line activations and experiential media company, have been ensuring an international standard of service for MSC Starlight cruise ship tours whereby guests scheduled to embark and disembark on the Sinfonia and Melody (docking in Cape Town and Durban respectively) are received by friendly and professional Studentwise brand ambassadors.  Having received extensive training, the promoters are geared to assist with all queries and requests in several integral categories.

Isilumko Media delivered a comprehensive set of research results to client I&J, after being tasked with conducting dipstick research on a particular I&J product. Isilumko Media, powered by Studentwise, is a below-the-line activations and experiential media company focused on quality one-on-one interactions between customers and brand.  This recent project further demonstrated Isilumko Media’s versatility and ability to deliver quick results and quality service.

Most people cringe at the thought of a long-winded conversation with a cold-calling insurance sales consultant. How simple would it be if one could purchase funeral cover at the supermarket? Sanlam’s icover provides an off-the-shelf starter pack, purchased at a retail point, registered at the Money Market counter that requires no medical tests and no lengthy forms to fill out

Sanlam icover and Isilumko Media continue to collaborate to bring this quick, easy and completely affordable offer to the market through an extensive interactive in-store campaign.  The professional and experienced team at Isilumko Media, powered by Studentwise, once again prove the upshot of using real people to power our most-loved brands!

Unlike the Hitchhiker’s Guide to the Galaxy – the real question in Marketing is not the meaning of life; but rather: “Does experiential marketing work?”  While little verifiable research has been done in South Africa to determine the answer to this question; there are clear indicators that all say: YES, it certainly does!

Leaders in below-the-line student marketing and activations, Isilumko Media, powered by Studentwise, set out to determine the effectiveness of the Blue Ice (variant Pure Ice) “Pit Stop” campaign in which students participated in a push-cart race.  An icy deodorant pit-stop was used to freshen up and test the lasting power of the 48-hour deodorant brand.  The campaign exposed a total of 42,100 students to the brand at six universities across the country; distributing in excess of 13,000 samples.

We live in an increasingly digital world; most of our daily interactions are dominated by online and sms communication.  Modern consumers require the “personal touch” to solidify brand awareness and secure a positive affiliation with a specific product or brand.  This was proven with the recent I&J Centenary in store campaign executed by below-the-line marketing specialists, Isilumko Media, powered by Studentwise.

In every aisle at your local supermarket one finds displays and other promotional material advertising product capabilities, benefits and bargain buys; the perception could be that the in-store promoter is becoming ever more redundant.  Even sampling and tasters are being prepared and distributed by supermarket staff.  Question is: how does this impact on the overall success of an in-store supermarket campaign?

Since 2004, Magnet Communications has been naming South Africa’s IDEAL companies to work for through their annual research survey as nominated by some 38,700 participating students, MBA graduates and professionals.  The awards form an integral part of most leading company’s skills retention strategy to ensure they attract and retain the very best South African talent.

Bearing testament to the highly successful strategic marketing partnership between National Health Laboratory Service and Isilumko Media; NHLS has for the first time since the inception of the IDEAL Awards, been ranked as a preferred employer in the Sciences category.  At the award ceremony held in Sandton on 3  December 2010; the NHLS received 3rd place after the Department of Health and CSIR.  

Twinsaver recently embarked on a national above-the-line campaign to get South Africans involved in “the softer side” of life. In line with this theme, the below-the-line activation was conceptualised and executed by promotions specialists Isilumko Media, powered by Studentwise; and consisted of an intensive mall activation across 12 of the country’s busiest centres. The campaign focus was to raise funds and create awareness for Twinsaver’s chosen cause, namely assisting disadvantaged communities to develop sustainable organic vegetable gardens thereby providing these communities with the raw ingredients to make nutritious meals.

Brand activations and sampling have long been known for their potential to boost product sales, so when the much loved South African brand Coco Pops teamed up with Isilumko Media, specialists in the activations field, the results achieved were extraordinary.  The Coco Pops Cereal Bar activation campaign ran for 8 weeks between February and April 2010 in five of South Africa’s main metropolitan regions; Durban, Port Elizabeth, Cape Town, Pretoria and Johannesburg.  

Challenge
Introduce “Scotty” in-store, create awareness, educate the market, allow for child-brand interaction, induce trial through sampling and purchase of Scotts Emulsion by moms

Insight
The target market was both mothers age 25 – 34 and kids aged 1 – 10 in the middle LSM’s. The activation had to ensure the brand communicate qualities of family oriented, warm and loving through the theme and promoter selection.

This winter DSTV took advantage of the mass migration indoors by punting their “DSTV Compact” product. DSTV Compact is a limited viewing service available at a lower monthly premium, which is targeted at the LSM 5-8 market. The below-the-line campaign, created and implemented by Isilumko Media, was fashioned as a teaser to precede the DSTV Retail above-the-line campaign and also formed leverage for the above-the-line concept’s payoff line: “home is the place to be”.