Media

The staff at Isilumko Media (powered by Studentwise) recently rallied together in support of one of the Group’s Corporate Social Responsibility (CSR) initiatives, Hearts of Hope. Home to 14 precious orphaned children, Hearts of Hope relies on community donations like that received from Isilumko Media to help keep it afloat; a collection of basic essentials, including baby formula, nappies and canned foods was handed over to the Johannesburg-based orphanage.

Isilumko Media, general manager, Brendan Powell, said: “We have encouraged our staff to lend ongoing support to Hearts of Hope either by way of donations or volunteering their time. This not-for-profit is doing an amazing job of raising these abandoned children and we’re privileged to play a small role in their care-giving and happiness.”

Isilumko Media’s involvement in and support of Hearts of Hope is just one of its CSR programmes. Other initiatives supported by the below-the-line activations and experiential media company include support for charities where the staff have a personal or vested interest. These include the Sunflower Fund, various other orphanages, as well as causes such as cerebral palsy.

Isilumko Media (powered by Studentwise) is focused on facilitating integrated quality one-on-one interactions between a brand and the consumer and boasts a level 3 BBBEE accreditation. The company prides itself on delivering sassy, and creative concepts that strategically engage carefully segmented audiences. This coupled with operational guidance and an innovative approach to campaign execution, is the formulae that has won Isilumko Media blue chip clients across several industries. The result of this combination of credentials accumulated over almost 20 years, is the ability to effectively stage campaigns that breathe life into any brand. For details visit: www.isilumko.com/media

Integrating various elements into a single below the line marketing campaign has become more than a “good idea” – it is an imperative for brands that want to reach their customers through the plethora of media platforms available.  Restore Plus, African hair care brand, contracted the interactive marketing and activations experts, Isilumko Media, powered by Studentwise as the ideal activations partner to achieve their campaign objectives.

Through the extensive stage-trailer road shows and in-store activations across six provinces, the campaign aimed to create brand awareness and educate customers on the various benefits and cost-effective options of the Hair Butter and No-LYE Jasmine Relaxer.  Isilumko Media integrated various elements into one campaign for Restore Plus thus creating the opportunity to combine customer service with sales driven communications as well as engage customers through productive exchanges that allow for immediate feedback.

The home of espresso is renowned for a number of other delicious exports such as pizza, pasta and… gorgeous Italian men, of course.  Successfully supplementing an extensive above-the-line campaign, Isilumko Media executed  an activation – inspired by the latest flavour in the Nestle Heaven ice cream range Nestle Heaven Café Latte – by employing dishy Italian-looking male models to take the message to market.

The campaign, conceptualised with creative agency JWT, saw experts in below-the-line activations, Isilumko Media, recruit male models to stir up passion among lunchtime patrons at various Italian-style restaurants across the country.  The handsome promoters used their “Italian” charm to get patrons lunching at Col’Cacchio, Doppio Zero and Piatto, to treat their taste buds to a free Nestlé Heaven Café Latte ice cream.  The activation has also sparked additional interest in the on-pack promotion which offers a chance of winning a state-of-the-art espresso machine.

Isilumko Media delivered a comprehensive set of research results to client I&J, after being tasked with conducting dipstick research on a particular I&J product. Isilumko Media, powered by Studentwise, is a below-the-line activations and experiential media company focused on quality one-on-one interactions between customers and brand.  This recent project further demonstrated Isilumko Media’s versatility and ability to deliver quick results and quality service.

7 April 2011 marked a first for Primary Health Care Clinics; as Wellness TV was launched at the OR Tambo Clinic in Diepsloot by the MMC for Health; Councillor Mthombeni in conjunction with Isilumko Media.

Wellness TV is a media platform available in government clinics in the Greater Johannesburg area; whereby 42” LCD TVs will screen edutainment and healthcare programming, as well as appropriate advertising, to a 4.6million receptive audience. This offers direct access to the LSM 3-7 bracket in a captive and stimulation deprived environment.

Most people cringe at the thought of a long-winded conversation with a cold-calling insurance sales consultant. How simple would it be if one could purchase funeral cover at the supermarket? Sanlam’s icover provides an off-the-shelf starter pack, purchased at a retail point, registered at the Money Market counter that requires no medical tests and no lengthy forms to fill out

Sanlam icover and Isilumko Media continue to collaborate to bring this quick, easy and completely affordable offer to the market through an extensive interactive in-store campaign.  The professional and experienced team at Isilumko Media, powered by Studentwise, once again prove the upshot of using real people to power our most-loved brands!

Unlike the Hitchhiker’s Guide to the Galaxy – the real question in Marketing is not the meaning of life; but rather: “Does experiential marketing work?”  While little verifiable research has been done in South Africa to determine the answer to this question; there are clear indicators that all say: YES, it certainly does!

Leaders in below-the-line student marketing and activations, Isilumko Media, powered by Studentwise, set out to determine the effectiveness of the Blue Ice (variant Pure Ice) “Pit Stop” campaign in which students participated in a push-cart race.  An icy deodorant pit-stop was used to freshen up and test the lasting power of the 48-hour deodorant brand.  The campaign exposed a total of 42,100 students to the brand at six universities across the country; distributing in excess of 13,000 samples.

It was with some unease that the in-store promotions industry received news of Pick ‘n Pay  Media launching a year back. With their providing a full spectrum of media offerings under one roof within their retail environment, the worst scenario would have been a lock down or charging system on all in-store promotions. Fortunately this was far from the case with Pick ‘n Pay Media instead trying to address frustrations voiced by various FMCG companies having to contact a multitude of media businesses to arrange any sort of integrated in-store advertising campaign in the Pick ‘n Pay retail environment.  Companies were faced with booking trolley advertising through one supplier, on-shelf media through another, out of store through another and so on.

Facing low circulation in the LSM 4-7 market in PE and East London, Sunday Times sucessfully utilises Isilumko Media Hit Squads to help address this issue. Taxi branding with Sunday Times Promoter Hit Squads have been used in each city to create ongoing awareness for the publication along with a close of the sales link. Each hit squad consists of two promoters and two Sunday Times sellers. They go to typically low sales areas to promote the Sunday Times for half the normal price right outside the consumer’s homes. Promoters make use of mega phones to verbalize the offering while the sellers nip in and out of the branded minibuses to deliver the paper to interested residents.

The MSP development’s leaflet distribution, which ran late last month, yielded an excellent response from the public and plans are already underway for a second run.

This company has new housing developments currently being built in the Somerset west, Stellenbosch and Muizenberg areas. In addition to general estate agent sales teams, MSP aims to sell a number of these units directly to the public to allow homeowners the opportunity to avoid estate agency costs.