Media

The diverse splendour of our South African terrain, from beautiful beaches to majestic mountain ranges, makes our southern tip of Africa an attractive tourist destination; but it is the sincere and heart warming hospitality foreign visitors receive from locals that keep them coming back.  Making their mark in local tourism, Isilumko Media, powered by Studentwise, have become an ideal partner; taking hospitality to a new level.

Since November 2010 Isilumko Media, a below-the-line activations and experiential media company, have been ensuring an international standard of service for MSC Starlight cruise ship tours whereby guests scheduled to embark and disembark on the Sinfonia and Melody (docking in Cape Town and Durban respectively) are received by friendly and professional Studentwise brand ambassadors.  Having received extensive training, the promoters are geared to assist with all queries and requests in several integral categories.

Most people cringe at the thought of a long-winded conversation with a cold-calling insurance sales consultant. How simple would it be if one could purchase funeral cover at the supermarket? Sanlam’s icover provides an off-the-shelf starter pack, purchased at a retail point, registered at the Money Market counter that requires no medical tests and no lengthy forms to fill out

Sanlam icover and Isilumko Media continue to collaborate to bring this quick, easy and completely affordable offer to the market through an extensive interactive in-store campaign.  The professional and experienced team at Isilumko Media, powered by Studentwise, once again prove the upshot of using real people to power our most-loved brands!

Unlike the Hitchhiker’s Guide to the Galaxy – the real question in Marketing is not the meaning of life; but rather: “Does experiential marketing work?”  While little verifiable research has been done in South Africa to determine the answer to this question; there are clear indicators that all say: YES, it certainly does!

Leaders in below-the-line student marketing and activations, Isilumko Media, powered by Studentwise, set out to determine the effectiveness of the Blue Ice (variant Pure Ice) “Pit Stop” campaign in which students participated in a push-cart race.  An icy deodorant pit-stop was used to freshen up and test the lasting power of the 48-hour deodorant brand.  The campaign exposed a total of 42,100 students to the brand at six universities across the country; distributing in excess of 13,000 samples.

We live in an increasingly digital world; most of our daily interactions are dominated by online and sms communication.  Modern consumers require the “personal touch” to solidify brand awareness and secure a positive affiliation with a specific product or brand.  This was proven with the recent I&J Centenary in store campaign executed by below-the-line marketing specialists, Isilumko Media, powered by Studentwise.

In every aisle at your local supermarket one finds displays and other promotional material advertising product capabilities, benefits and bargain buys; the perception could be that the in-store promoter is becoming ever more redundant.  Even sampling and tasters are being prepared and distributed by supermarket staff.  Question is: how does this impact on the overall success of an in-store supermarket campaign?

The look of confusion on motorists’ faces was beautifully captured on video as they were exposed to the innovative and blatantly honest Look ‘n Listen campaign executed by Isilumko Media, powered by Studentwise’s promoters.