Media

Since 2004, Magnet Communications has been naming South Africa’s IDEAL companies to work for through their annual research survey as nominated by some 38,700 participating students, MBA graduates and professionals.  The awards form an integral part of most leading company’s skills retention strategy to ensure they attract and retain the very best South African talent.

Bearing testament to the highly successful strategic marketing partnership between National Health Laboratory Service and Isilumko Media; NHLS has for the first time since the inception of the IDEAL Awards, been ranked as a preferred employer in the Sciences category.  At the award ceremony held in Sandton on 3  December 2010; the NHLS received 3rd place after the Department of Health and CSIR.  

As we approach the December holidays, moms and dads are plagued by the thought of what to do with their kiddies whilst they finish up their work commitments; or how to get through the Christmas madness with kids in tow.  Isilumko Media, powered by Studentwise, national activations and promotions specialists, once again proved their innovation and creativity in offering major malls in the greater KwaZulu-Natal area the opportunity to give their patrons much-needed relief in the form of fun and safe “Kids Zones”. 

Twinsaver recently embarked on a national above-the-line campaign to get South Africans involved in “the softer side” of life. In line with this theme, the below-the-line activation was conceptualised and executed by promotions specialists Isilumko Media, powered by Studentwise; and consisted of an intensive mall activation across 12 of the country’s busiest centres. The campaign focus was to raise funds and create awareness for Twinsaver’s chosen cause, namely assisting disadvantaged communities to develop sustainable organic vegetable gardens thereby providing these communities with the raw ingredients to make nutritious meals.

The look of confusion on motorists’ faces was beautifully captured on video as they were exposed to the innovative and blatantly honest Look ‘n Listen campaign executed by Isilumko Media, powered by Studentwise’s promoters.

Brand activations and sampling have long been known for their potential to boost product sales, so when the much loved South African brand Coco Pops teamed up with Isilumko Media, specialists in the activations field, the results achieved were extraordinary.  The Coco Pops Cereal Bar activation campaign ran for 8 weeks between February and April 2010 in five of South Africa’s main metropolitan regions; Durban, Port Elizabeth, Cape Town, Pretoria and Johannesburg.  

International visitors are being exposed to the tangible excitement, mounting national spirit and overall fanaticism that currently surrounds the approaching kick-off of Africa’s first FIFA World Cup event.  Escalating hype aside, opportunities continue to multiply for the average South African on the ground; not excluding the youth.  

There is just one month until the much anticipated World Cup kicks off and we’ve come across some uncertainty regarding the FIFA 2010 advertising regulations and how they will affect the less obvious media types like ours: below-the-line OOH media, activations and promotions. You’ll be pleased to hear the impact will be minimal.

This winter DSTV took advantage of the mass migration indoors by punting their “DSTV Compact” product. DSTV Compact is a limited viewing service available at a lower monthly premium, which is targeted at the LSM 5-8 market. The below-the-line campaign, created and implemented by Isilumko Media, was fashioned as a teaser to precede the DSTV Retail above-the-line campaign and also formed leverage for the above-the-line concept’s payoff line: “home is the place to be”.

Isilumko Media has embarked this month on a 70 day national schools marketing drive as the activations arm to the National Health Laboratory Service (NHLS) utilizing a Road Show marketing team to spark interest in the study of Biomedical Technology for school leavers.

Kinder Joy, part of the Ferrero stable, launched its Ice Age 3 Egg range through Isilumko Media this past June with a two week blitz of in-store promotions in Pretoria and Johannesburg. The aim was to increase awareness and sales while educating the purchase decision-makers (parents) on the product.