Leaflet Drops yield Excellent Results for Property Group
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The MSP development’s leaflet distribution, which ran late last month, yielded an excellent response from the public and plans are already underway for a second run.
This company has new housing developments currently being built in the Somerset west, Stellenbosch and Muizenberg areas. In addition to general estate agent sales teams, MSP aims to sell a number of these units directly to the public to allow homeowners the opportunity to avoid estate agency costs.
To develop awareness for this prospect, MSP approached Isilumko Media to run traffic light leaflet distributions. We implemented 5 days of morning and afternoon shifts distributing the entire 100 000 leaflets. Dressed in bright pink hats, the promoters drew much interest and consequentially noted a 20% increase in uptake rate of the leaflets.
