PnP Media – How the in-store media landscape will look going forward
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It was with some unease that the in-store promotions industry received news of Pick ‘n Pay Media launching a year back. With their providing a full spectrum of media offerings under one roof within their retail environment, the worst scenario would have been a lock down or charging system on all in-store promotions. Fortunately this was far from the case with Pick ‘n Pay Media instead trying to address frustrations voiced by various FMCG companies having to contact a multitude of media businesses to arrange any sort of integrated in-store advertising campaign in the Pick ‘n Pay retail environment. Companies were faced with booking trolley advertising through one supplier, on-shelf media through another, out of store through another and so on.
The media offering includes eight in-store, two out-of-store, and four at-home media channels. Isilumko Media has met with Pick ‘n Pay Media representatives and will be able to offer these products, at no additional cost to our clients, along with our current offerings. Thus making it easier than ever to plan integrated solutions in the Pick ‘n Pay in-store environment.
