The diverse splendour of our South African terrain, from beautiful beaches to majestic mountain ranges, makes our southern tip of Africa an attractive tourist destination; but it is the sincere and heart warming hospitality foreign visitors receive from locals that keep them coming back. Making their mark in local tourism, Isilumko Media, powered by Studentwise, have become an ideal partner; taking hospitality to a new level.
Since November 2010 Isilumko Media, a below-the-line activations and experiential media company, have been ensuring an international standard of service for MSC Starlight cruise ship tours whereby guests scheduled to embark and disembark on the Sinfonia and Melody (docking in Cape Town and Durban respectively) are received by friendly and professional Studentwise brand ambassadors. Having received extensive training, the promoters are geared to assist with all queries and requests in several integral categories.
Guests have benefited from the high-calibre service-oriented promoters who assist with long-term parking, management of baggage, priority bookings (allowing paying passengers to effectively ‘jump the queue’), cart drivers and disembarkation services targeting elderly and disabled passengers – and of course the information desk; which includes all communication – on and off deck.
Further demonstrating their ability to recruit staff that can cater to the needs of the customer, Isilumko Media also stationed brand ambassadors at Cape Town’s V&A Waterfront during the peak holiday season in April to promote the Two Oceans Aquarium’s Solemate Program, affording members’ great deals and discounts throughout the year. Furthermore, brand ambassadors encouraged local and international visitors to the V&A Waterfront and Table Mountain to subscribe to the “Go Cape Town” card qualifying card-holders for discounted rates at the Cape Town attraction centres (the Two Oceans Aquarium and Table Mountain Cableway) and City Sightseeing Cape Town bus tours.
“As a company unabashedly proud of our South African heritage, it is an honour to be involved in the advancement of local tourism. By using young talent to promote tourism within our backyards to foreigners and locals alike, we hope to further generate pride in their hearts for all South Africa has to offer;” says Lauren Durant, Operations Director, Isilumko Media.