The Truth is Out There – We Just Need to Face It!
Interactive brand experiences, Press Release
The look of confusion on motorists’ faces was beautifully captured on video as they were exposed to the innovative and blatantly honest Look ‘n Listen campaign executed by Isilumko Media, powered by Studentwise’s promoters.
The Studentwise promoters were seen on the corner of William Nicole and N1 in Johannesburg boldly declaring the massive chain store’s commitment to providing “original DVDs at counterfeit prices” – hence the motorist’s confusion! With counterfeiting of CDs and DVDs spiralling out of control and strangling the industry, Look ‘n Listen (with Isilumko Media’s help) took a novel approach to the urban truth which is that counterfeiting is cheaper on the consumer’s pocket. Check out Joburg motorists’ reactions to the fun and frank traffic intersection promotion!
For more information on Isilumko Media’s Traffic Intersections activations and other products, contact our client service team.
