Media

The look of confusion on motorists’ faces was beautifully captured on video as they were exposed to the innovative and blatantly honest Look ‘n Listen campaign executed by Isilumko Media, powered by Studentwise’s promoters.

Brand activations and sampling have long been known for their potential to boost product sales, so when the much loved South African brand Coco Pops teamed up with Isilumko Media, specialists in the activations field, the results achieved were extraordinary.  The Coco Pops Cereal Bar activation campaign ran for 8 weeks between February and April 2010 in five of South Africa’s main metropolitan regions; Durban, Port Elizabeth, Cape Town, Pretoria and Johannesburg.  

International visitors are being exposed to the tangible excitement, mounting national spirit and overall fanaticism that currently surrounds the approaching kick-off of Africa’s first FIFA World Cup event.  Escalating hype aside, opportunities continue to multiply for the average South African on the ground; not excluding the youth.  

After the FIFA World Cup opening match, it’s apparent that Bafana Bafana have been holding out and have finally begun to expose their hidden talents; but theirs is not the only talent that could be considered a national secret. Isilumko Media’s Studentwise database of student promoters is chock full of talent including Justin, the freestyle soccer artist. This 21-year-old Joburger knows how to turn tricks; with a soccer ball that is. Check out his original freestyle soccer video: http://www.youtube.com/watch?v=uWjsIqJes64.

With effect from 1 June 2010, Isilumko proudly brings a past business partner into the Isilumko stable. The new promotion and corporate gifting company, Isilumko Gifts & Gear, will be headed up by historical owner (and now MD of the new business) Paul Milford.  

Isilumko Media are proud to welcome Lenay Schoeman to their Port Elizabeth team.  Schoeman has moved over from Bayside Mall where she was a Marketing Manager to become Isilumko Media’s Senior Campaign Coordinator in the Eastern Cape.

There is just one month until the much anticipated World Cup kicks off and we’ve come across some uncertainty regarding the FIFA 2010 advertising regulations and how they will affect the less obvious media types like ours: below-the-line OOH media, activations and promotions. You’ll be pleased to hear the impact will be minimal.

Last week we pushed off with an exciting cart race activation for the launch new Blue Ice variety, Pure Ice with menthol, in Johannesburg. The full turnkey campus activations will run in the Western Cape, Gauteng, Zwa-zulu Natal and the Free State.

Welcome to our new Campaign Coordinator, Anni Wolf, and Senior Campaign Coordinator,  Rozanne Stephenson, at our Pretoria branch.

Challenge
Introduce “Scotty” in-store, create awareness, educate the market, allow for child-brand interaction, induce trial through sampling and purchase of Scotts Emulsion by moms

Insight
The target market was both mothers age 25 – 34 and kids aged 1 – 10 in the middle LSM’s. The activation had to ensure the brand communicate qualities of family oriented, warm and loving through the theme and promoter selection.