Media

As we approach the December holidays, moms and dads are plagued by the thought of what to do with their kiddies whilst they finish up their work commitments; or how to get through the Christmas madness with kids in tow.  Isilumko Media, powered by Studentwise, national activations and promotions specialists, once again proved their innovation and creativity in offering major malls in the greater KwaZulu-Natal area the opportunity to give their patrons much-needed relief in the form of fun and safe “Kids Zones”. 

These unique “Kids Zone” facilities represent the strategic partnership between mall management and Isilumko Media to give shoppers the best shopping experience possible.  The entertaining zones see responsible Studentwise childminders tending to a handful of kids and keeping them productively entertained while parents relax or have the opportunity to enjoy a child-free shop.  The Pavillion in Westville, Musgrave Centre and Ballito Lifestyle Centre were three of the malls at which the “Kids Zones” were presented over major school holidays in 2010; including over the FIFA World Cup period.

The energetic and enthusiastic child-loving students, many of whom are studying to be educators themselves, are selected from Isilumko Media’s exclusive student database, Studentwise. Approximately 150 children per weekend are welcomed to the colourfully-decorated picket-fenced, designated area. Fun activities such as storytelling, colouring-in, face-painting and a bead workshop keep the children busy.  Season appropriate activities such as egg painting and a scavenger hunt for Easter and a soccer ball design over World Cup 2010, gave the kids something to take home to mom and dad as a memento of the day’s activities. 

Musgrave Centre Management lauded the quality of service provided by Isilumko Media during the Easter “Kids Zone” promotion; “The promotion was well-coordinated and efficiently handled by Isilumko Media and we would definitely use their services once more,” says Vinay Panday from Musgrave. 

For more information on how to set up a unique “Kids Zone” through Isilumko Media this festive season; visit their website www.isilumko.com/media or contact the Durban branch on 031 312 8130.