Products
Alternative OOH activations and experiential marketing
Meaningfully crafted brand experiences with a holistic approach create long-term, positive brand recollection. Activation channels include cinema, beaches, nightclubs, office parks, airports and gyms.
Experiential marketing offers your customer an opportunity to engage and interact with brands, products and services via a sensory approach. Personal experiences help people connect to a brand, and assist them in making intelligent and informed purchasing decisions. The experience that the customer has with the brand is aimed at driving sales and increasing brand image and awareness. It’s the difference between telling people about the features of a product or service versus allowing them to experience the benefits for themselves.
Isilumko Media has relationships and experience with a wide variety of sites nationally to ensure that the right environment is secured for your brand.
With specific reference to on consumption sites (night clubs, bars, taverns and restaurants), these spaces afford your brand the opportunity to interact with your consumer in social and relaxed environment.
In the township space, industrial theatre is a great communications tool using anecdotal storytelling, characters and situations to which the market can relate. The storylines and messaging for each brand is professionally developed, rehearsed and delivered.