Commuter / rank media
We offer a full spectrum of commuter-targeted media including rank activations, distribution, industrial theatre, taxi branding and billboards, all with the unique benefit of being managed by Isilumko Media’s national operations team.
The commuter market represents more than 19 million South Africans, and Isilumko Media’s product range for this market includes the following:
- Rank activations is a combination of distributions, branding and promoters interacting with commuters on a one-on-one basis.
- MotorMouth sees promoters interact with a captive audience inside taxis. This is a perfect forum to explain products or services that require a level of interaction to facilitate understanding. The MotorMouth promoter will travel an average of 10 trips per day and the promotion can include interactive tools such as visual displays and handheld data-capturing devices.
- Q-Talk involves promoters communicating information about your brand to groups of commuters while they queue for transport.
- Taxi branding
- Hit squads are high-energy teams of promoters kitted out with megaphones and transported through township suburbs in branded taxis. The hit squads drive awareness, communicate messages, induce trial and sell product.