Products
In-store promotions
Dry and wet dems, edu-dems, sampling, new account drives and product launches. Our focus is on a unique business methodology to create meaningful, results-driven in-store promotions.
Current research and experience shows that:
- 61% of people sampled at the point of purchase (POP) switch from their usual brand
- 83% of consumers reported that products first sampled in-store have become recurring purchases
- In-store sampling can increase sales by as much as 300% on the day of the promotion
- 70% of purchase decisions are made at the POP
Isilumko Media’s world class in-store promotions provide:
- Strong creative concepts
- Quality promoters
- Ongoing sales and product training
- Strategic store selection
- Well-managed third-party relationships
- Close supervision in the field
We guarantee:
- No outsourcing
- 50% of all sites checked
- World-class feedback
- Exceptional logistics