Concept, mall and court selection and booking, production, strike and setup, promoters and management – Isilumko Media provides a full turn-key solution so you can rest assured that your brand will enjoy quality representation in this space.
With foot counts that range from 500 000 to 1 250 000 per month, mall promotions provide a critical platform for large-scale exposure to a particular target market. Mall promotions take your brand or product into an environment where the consumer is relaxed and open to interaction. The space is perfectly suited to sampling and product demonstrations or when time is needed to communicate more complex information. Mall courts are upmarket environments that provide brands with the feel of being premium or well established. Depending on the target market, mall spaces may vary from township plazas to urban mall courts.
For many FMCG clients, combining mall promotions with in-store promotions can drive large-scale awareness with a specific call-to-action.
Critical to the Isilumko media mall promotions solution:
- Strategic selection of the most suitable malls and courts per campaign.
- Mall demographics and other relevant data to facilitate selection.
- An eye for detail and aesthetics.
- Key focus on communication mechanism to attract shoppers and achieve sales awareness objectives.
- Lively, smart promoters.
- Superior, hands-on management on site.
For many of our FMCG clients, we combine mall promotions with in-store to drive both awareness and sales.