Products

Schools activations

At the cutting edge of child-marketing, Isilumko Media offers clients access to primary and secondary school children. Activations include shows, educational presentations, industrial theatre and distributions.

With the annual spend on the youth market valued at approximately R77 billion, this is a segment that cannot be ignored. Isilumko Media employs a variety of mechanisms to target the learner, educator and parent. We consult with various experts in children’s education to ensure the message developed will resonate with the market – and the results speak for themselves (see case study “Parmalat Yumchums”).

In order to gain access to the school-going market, we offer our clients experience and advice on:

  • The regulations on marketing to children
  • Curriculum compliance in messaging
  • National database of rural and urban schools
  • Department of Education compliance (if relevant)