This is one of the most cost effective BTL channels! High volumes of material are distributed to an economically active market by lively promoters. We also offer innovative solutions in this space with the high impact Boulevard Blitz ©.
Other guerrilla marketing activities such as “strikes/protests”, “sidewalk action” and promoters wearing sandwich boards may be included in this channel.
On average, material distributed at traffic intersections has yielded an eight percent response rate for Isilumko Media clients. Brands receive further exposure through the use of branded uniforms worn by the promoters.
Isilumko Media traffic Intersection focus:
- Strategic selection of sites from our 300-strong database
- Energetic promoters projecting the desired image
- Top class national infrastructure (centralised communication)
- Storage, transportation, management and safe guarding of stock
- Strong logistics
- Superior, hands-on management in the field
Boulevard Blitz ©
Isilumko Media takes traffic intersections advertising to the next level by using “promoter-powered” A0 boards displayed in front of traffic queues and supported by a swarm of branded staff distributing material to stationary vehicles.