A First for Public Health Education and Communication
Announcements, Highlighted Products, Press Release, Uncategorized
7 April 2011 marked a first for Primary Health Care Clinics; as Wellness TV was launched at the OR Tambo Clinic in Diepsloot by the MMC for Health; Councillor Mthombeni in conjunction with Isilumko Media.
Wellness TV is a media platform available in government clinics in the Greater Johannesburg area; whereby 42” LCD TVs will screen edutainment and healthcare programming, as well as appropriate advertising, to a 4.6million receptive audience. This offers direct access to the LSM 3-7 bracket in a captive and stimulation deprived environment.
Wellness TV also opens the door to interactive health education and appropriate product sampling. The captive audience, with approximately 3-hours dwell time per patient, is able to gain potentially life-changing information and engage face to face with well-trained promoters.
Isilumko Media, leaders in experiential and interactive marketing, hold the exclusive mandate to conduct sampling and interactive promotions in these primary health care clinics; as well as sell advertising airtime. Isilumko Media continues to demonstrate the versatility and competence of their Studentwise promoters, able to engage with a wide range of audiences, delivering purposeful messaging in a significant and appropriate manner.
For more information on Wellness TV clinic activations, and Isilumko Media’s range of services; contact Brendan Powell on 011 267 2920 or brendan@isilumko.co.za
For Wellness TV airtime bookings, please contact Grant Phillips at the JB Media Connection on: 011 022 8891/3 or grant@jbmediaconnection.co.za
