Social Websites Crucial for Recruitment Success
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The use of Facebook, LinkedIn, MySpace, Twitter and other internet networking sites for recruitment is a growing trend worldwide, says Nritika Singh, MD of Isilumko Staffing.
“The extraordinary popularity of Facebook in South Africa, for example, has created a revolution in social networking and its use is quickly expanding to supplement business functions such as brand building and recruitment. This new generation networking tool means users can share quality content and information more rapidly and effectively than before.”
She says recruiters are making the most of the interactive social media, which have the potential to discover new talent, can be short or long term, have a focus on the company showcased and career destination, and a closer match between candidate and prospective employer.
“You can also use social networks as sourcing tools to reach passive candidates and for hard to fill positions. It’s not that the current or traditional model does not work and should be discarded…”